Scale with a feature-rich alternative to OneSignal: Pushwoosh
Pushwoosh's advanced segmentation, user journey mapping, and flexible plans from $0/month make it the #1 OneSignal alternative for your business.
Pushwoosh's pricing is ideal for scaling engagement campaigns
Pushwoosh’s subscription offers more flexibility and empowers your growth strategy:
- Start with a single $0/month plan that scales as your user base expands.
- Launch omnichannel personalized campaigns with no charge for in-app impressions and as low as $1 per 1,000 sent emails.
- Create unlimited user journeys without extra costs.
- OneSignal’s pricing is not as transparent. You can either access a highly limited $9/month plan or request a custom plan.
- Enjoy cost-effective scaling without surprise charges as your user base grows.
We were looking for a solution that would scale our app growth at a reasonable price. Pushwoosh met our needs perfectly.
Calculate your transparent monthly cost with Pushwoosh
Unlike OneSignal's limited $9/month plan or unclear custom pricing, Pushwoosh offers transparent device-based pricing starting from $0/month. Scale confidently with unlimited user journeys and predictable costs.
Which channels do you need?
How many users are in your database?
How do you plan to use the email channel?
Estimated number of email sends: 80000
Advantages of custom plan:
- Custom billing terms and cycle
- Personal onboarding program
- 24/7 priority support
- Dedicated manager
- SLA and guaranteed uptime
- MSA, DPA, Commercial agreement
- SSO, Dedicated private cloud
- Ultra high-speed push delivery option
Your cost breakdown:
- CDP $0
All features are available:
- Campaigns Unlimited
- Mobile push notifications Unlimited
- Mobile in-apps Unlimited
- Segmentation Unlimited
- Personalization Unlimited
- A/B/n testing Unlimited
- Event history Unlimited
- API access Unlimited
Pushwoosh offers more powerful segmentation at scale
Pushwoosh’s segmentation helps you create hyper-targeted campaigns with minimal effort:
- It generates dynamic segments based on user attributes and behaviors.
- It lets you identify users with high potential for monetization via RFM segmentation.
OneSignal primarily focuses on user attributes and only offers behavior-based segmentation via tagging.
This method limits real-time event data integration and is more complicated to manage.
Pushwoosh's targeting is precise and effective. All messages came relevant to our international audience.
Pushwoosh helps you design dynamic user journeys more easily
Pushwoosh Customer Journey Builder provides advanced journey mapping with a flexible campaign setup:
- Manage event triggers directly in the campaign interface.
- Use the “Wait for trigger” element to automatically respond to real-time user actions.
- Build high-converting campaigns effortlessly. Pushwoosh’s drag-and-drop campaign builder offers greater flexibility and personalization.
- Lay back and see your engagement rates take off.
OneSignal Journeys supports event-based triggers using data tags. It requires complex manual setup and constant technical involvement.
OneSignal also requires manual adjustments for time zones and recurring messaging.
We switched to Pushwoosh as we were looking for an option to automate push notifications and create user paths like Customer Journey Builder and for the opportunity to reduce spending on the push service.
Pushwoosh offers deeper campaign analytics for effective user retention
Pushwoosh’s campaign analytics give you more control over user engagement and retention:
- Analyze your campaign performance directly in the Journey canvas and understand the bigger picture.
- Find bottlenecks and points of growth with campaign goal conversion analysis.
- Retain all essential data over time and make more informed decisions—Pushwoosh offers unlimited storage for active device data and a 1-year retention for event and message history.
- Create custom dashboards tailored to your specific needs.
OneSignal primarily focuses on user attributes and only offers behavior-based segmentation via tagging.
The platform only retains campaign data for 30 days.
Pushwoosh offered the features that were promised by other companies but not delivered.
Pushwoosh vs. OneSignal: Comparison in Detail
1. Supported channels and features
| Feature | Pushwoosh | OneSignal |
|---|---|---|
| SMS | yes (out of the box) | yes (via 3d party provider) |
| yes (via webhooks) | no | |
| High-speed push notifications (relevant for media and sports) | yes (up to 500k a second) | no |
| Mobile push notifications | yes | yes |
| Web push notifications | yes | yes |
| In-app messaging | yes | yes |
| Rich media | yes | yes |
| Message inbox | yes | yes |
| In-app drag-and-drop editor | yes | yes |
| yes | yes | |
| API | yes | yes |
2. Personalization & segmentation
| Feature | Pushwoosh | OneSignal |
|---|---|---|
| Multi-language messaging | yes | yes |
| RFM segmentation | yes | no |
| Segment filter by events | yes (directly) | yes (via tags) |
| Tags | yes | yes |
| Timezone sensitivity | yes | yes |
| Geo-based notifications | yes | yes |
| Tags and user data import | yes | yes |
| Dynamic content | yes | yes |
| Deep linking | yes | yes |
| Paused/active segments | no | yes |
| Segment filter by attributes | yes | yes |
3. Automated messaging & workflows
| Feature | Pushwoosh | OneSignal |
|---|---|---|
| Automated multichannel workflows builder | yes (Customer Journey Builder) | yes (Journeys) |
| Event triggers | yes (can be configured directly in the campaign interface) | yes (via tags) |
| Start campaign by event | no | no (only via tags) |
| Control campaign flow based on event | yes | no (only via tags) |
| User reachability check | yes | no |
| Time triggers | yes | yes |
| A/B/n testing | yes | yes |
| Audience-based entry | yes | yes |
| Assigning tags to users inside the journey | yes | yes |
| Frequency capping | yes | yes |
4. Analytics
| Feature | Pushwoosh | OneSignal |
|---|---|---|
| Campaign goal conversion analysis | yes | no |
| Real-time reporting | yes (message, entire journey, channel, and app performance trends) | yes (per-message reports) |
| Data retention period | unlimited data retention by request | 30 days |
| Custom dashboards | yes | no |
| Automated reporting (sent to email) | yes | no |
| Sent, delivered, opened, clicked/CTR | yes | yes |
| App usage statistics (DAU, MAU) | yes | only MAU statistics |
| App revenue metrics (conversions, revenue, ARPU) | yes | no |
| A/B/n tests analytics | yes | yes |
| Campaign statistics | yes | yes |
| Direct and influenced outcomes analysis | no | yes |
5. Extra features
| Feature | Pushwoosh | OneSignal |
|---|---|---|
| Intelligent delivery | yes (Optimal time) | yes |
| AI-generated push notifications | yes (AI Composer) | no |
| User-centric delivery (the same notification can be delivered for mobile and web) | yes | yes |
| Silent push | yes | yes |
| Push templates | yes | yes |
| In-app templates | yes | yes |
6. Pricing
| Feature | Pushwoosh | OneSignal |
|---|---|---|
| Pricing model | number of devices | number of devices |
| Price for in-app messaging | $1 per 2,000 impressions | $3 per 1,000 impressions |
| Price for emails | $1 per 1,000 sent emails | $2 per 1,000 sent emails |
| Number of user journeys | unlimited | 3 on the Growth plan and 20 on the Professional plan |
| Free plan | yes | yes |
| Self-service plan | yes | yes |
| Free trial | yes | yes |
Trusted by companies that push their limits
Most relevant real-time analytics
Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don't charge an extra for off-the-shelf solutions that don't guarantee any sustainable results.
Data privacy policy
Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.
Results come before words
Find out how companies of all sizes across all industries achieve their business goals with Pushwoosh
