Pushwoosh vs CleverTap

Opt for simplicity without sacrificing functionality: Pushwoosh vs. CleverTap

With Pushwoosh, you enjoy transparency in every aspect: integration, usage, and pricing. Yet, the solution is as powerful! See for yourself.

Easier integration — faster time-to-value

When you buy a business solution, you most likely don’t want to spend much time figuring out how it works. Pushwoosh makes the whole adoption process more intuitive and straightforward than its alternatives. Right after the SDK integration, you can start using predefined events for triggered messaging and collect all essential user data: device model, geolocation, system language, and more.

  • Quick setup without a single line of code — start working on your marketing communications at any stage of the customer lifecycle
  • No app update or user permission required
  • Import your current customers’ data via CSV and even edit their details

Pay for user engagement, not for data collection

Unlike Pushwoosh, CleverTap uses billing plans based on data points. The thing is, you never know in advance how many points a user will expend with their in-app activity. If the limit is exceeded, CleverTap charges over and above the regular monthly rate and multiplies the fee for each paid add-on you have.

  • Pushwoosh sees no point in data points — we offer easily predictable, transparent pricing with no hidden fees
  • We charge for the number of devices only and let your business grow — instead of trying to limit it
  • Send as many pushes as you need to mobile and desktop platforms, and even go omnichannel!

See pricing plans

Calculate your predictable monthly cost with Pushwoosh

Unlike MoEngage's MTU-based pricing, Pushwoosh offers transparent pricing based on the number of devices. No hidden fees, no surprises.

Which channels do you need?
How many users are in your database?
1k
5k
10k
50k
100k
300k
500k
1M
1000
>1000000
How do you plan to use the email channel?

Estimated number of email sends: 80000

Advantages of custom plan:
  • Custom billing terms and cycle
  • Personal onboarding program
  • 24/7 priority support
  • Dedicated manager
  • SLA and guaranteed uptime
  • MSA, DPA, Commercial agreement
  • SSO, Dedicated private cloud
  • Ultra high-speed push delivery option
Total estimated cost:
$ 0 per month
Your cost breakdown:
  • CDP $0
All features are available:
  • Campaigns Unlimited
  • Mobile push notifications Unlimited
  • Mobile in-apps Unlimited
  • Segmentation Unlimited
  • Personalization Unlimited
  • A/B/n testing Unlimited
  • Event history Unlimited
  • API access Unlimited

Superhero Customer Success & Support Team

We take each and every customer through Pushwoosh user onboarding. Our expert team helps you configure your Pushwoosh account, import your subscriber database, integrate Pushwoosh SDK into your application and set up your first marketing campaigns.

And if anything happens along the way, our Support Team will be there for you.

  • Qualified Support Team ready for a quick response to any question 24/7
  • Priority Support through a dedicated email channel and via voice communications
  • First-response time with Priority Support Package: within 1 hour

Pushwoosh supports faster and easier integration

With Pushwoosh, you can hit the ground running in no time:

  • The entire process of SDK integration, onboarding, and going into production takes just one month, while the integration with CleverTap can take longer.
  • Pushwoosh allows a quick setup without a single line of code.
  • Pushwoosh’s UI is convenient for non-tech teams. Marketing managers, copywriters, and editorials can get the hang of our tools quickly.
  • Less time and load on a company’s personnel means excellent time-to-value. Start driving your growth metrics sooner with Pushwoosh!
CapterraG2GetApp
The platform and its different tools are very easy to use. It is intuitive and allows you to adjust it to the needs of the business.

Calculate your predictable monthly cost with Pushwoosh

Unlike CleverTap's unpredictable data points billing, Pushwoosh offers transparent device-based pricing. No overage charges when users are active—just straightforward monthly costs you can plan for.

Which channels do you need?
How many users are in your database?
1k
5k
10k
50k
100k
300k
500k
1M
1000
>1000000
How do you plan to use the email channel?

Estimated number of email sends: 80000

Advantages of custom plan:
  • Custom billing terms and cycle
  • Personal onboarding program
  • 24/7 priority support
  • Dedicated manager
  • SLA and guaranteed uptime
  • MSA, DPA, Commercial agreement
  • SSO, Dedicated private cloud
  • Ultra high-speed push delivery option
Total estimated cost:
$ 0 per month
Your cost breakdown:
  • CDP $0
All features are available:
  • Campaigns Unlimited
  • Mobile push notifications Unlimited
  • Mobile in-apps Unlimited
  • Segmentation Unlimited
  • Personalization Unlimited
  • A/B/n testing Unlimited
  • Event history Unlimited
  • API access Unlimited

Pushwoosh vs. CleverTap: Comparison in Detail

1. Supported channels

FeaturePushwooshCleverTap
High-speed push notificationup to 500k a secondno
Event-triggered multichannel workflowsCustomer Journey Builderyes
SMSvia Webhooks with any vendor of your choicevia 10 integrated vendors only
Mobile push notificationsyesyes
Broadcast notificationsyesyes
Emailyesyes
In-app messagingyesyes
MMSvia Webhooks with any vendor of your choicevia third-party vendors only
Message inboxyesyes
APIyesyes

2. Pushwoosh: best tool for personalization & segmentation

FeaturePushwooshCleverTap
Create Tags via interfaceyesno
Tags and subscribers’ data importyesno
Filter by multiple Tags’ valuesyesno
Custom Datavia Custom Data Builder, friendly to non-developersno
Tagsflexible; can be set by attributes, behavior, message engagementonly within behavioral segmentation
Timezone sensitivityyesyes
Geo-based notificationsyesyes
Multi-language messagingyesvia Liquid Tags
Dynamic contentyesLiquid Tags
Deep linkingyesyes
Silent hoursyesyes

3. Is Pushwoosh better than CleverTap at automated messaging & workflows?

FeaturePushwooshCleverTap
Automated multichannel workflows builderPushwoosh Customer Journey BuilderJourneys
A/B Testingunlimited A/B/N testing via Customer JourneyA/B/C testing
Time triggersyesyes
Event triggersyesyes
Frequency CappingyesAction
API-triggered deliveryyesyes

4. Pushwoosh: best value for money

FeaturePushwooshCleverTap
Pay for the number of devicesyesno
No data points → predictable price plansyesno
Best value for money for big businessesyesno
Free planyesno
Try for freeuntil you reach 10k subscribers14 days only

Trusted by companies that push their limits

Up to 100%
push-to-gateway delivery rate
99.9%
service uptime guaranteed
5k to 500k
push notifications per second

Most relevant real-time analytics

Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don't charge an extra for off-the-shelf solutions that don't guarantee any sustainable results.

Data privacy policy

Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.

Results come before words

Find out how companies of all sizes across all industries achieve their business goals with Pushwoosh