Opt for simplicity without sacrificing functionality: Pushwoosh vs. CleverTap
With Pushwoosh, you enjoy transparency in every aspect: integration, usage, and pricing. Yet, the solution is as powerful! See for yourself.


Easier integration — faster time-to-value
When you buy a business solution, you most likely don’t want to spend much time figuring out how it works. Pushwoosh makes the whole adoption process more intuitive and straightforward than its alternatives. Right after the SDK integration, you can start using predefined events for triggered messaging and collect all essential user data: device model, geolocation, system language, and more.
- Quick setup without a single line of code — start working on your marketing communications at any stage of the customer lifecycle
- No app update or user permission required
- Import your current customers’ data via CSV and even edit their details
Pay for user engagement, not for data collection
Unlike Pushwoosh, CleverTap uses billing plans based on data points. The thing is, you never know in advance how many points a user will expend with their in-app activity. If the limit is exceeded, CleverTap charges over and above the regular monthly rate and multiplies the fee for each paid add-on you have.
- Pushwoosh sees no point in data points — we offer easily predictable, transparent pricing with no hidden fees
- We charge for the number of devices only and let your business grow — instead of trying to limit it
- Send as many pushes as you need to mobile and desktop platforms, and even go omnichannel!
Calculate your predictable monthly cost with Pushwoosh
Unlike MoEngage's MTU-based pricing, Pushwoosh offers transparent pricing based on the number of devices. No hidden fees, no surprises.
Which channels do you need?
How many users are in your database?
How do you plan to use the email channel?
Estimated number of email sends: 80000
Advantages of custom plan:
- Custom billing terms and cycle
- Personal onboarding program
- 24/7 priority support
- Dedicated manager
- SLA and guaranteed uptime
- MSA, DPA, Commercial agreement
- SSO, Dedicated private cloud
- Ultra high-speed push delivery option
Your cost breakdown:
- CDP $0
All features are available:
- Campaigns Unlimited
- Mobile push notifications Unlimited
- Mobile in-apps Unlimited
- Segmentation Unlimited
- Personalization Unlimited
- A/B/n testing Unlimited
- Event history Unlimited
- API access Unlimited
Superhero Customer Success & Support Team
We take each and every customer through Pushwoosh user onboarding. Our expert team helps you configure your Pushwoosh account, import your subscriber database, integrate Pushwoosh SDK into your application and set up your first marketing campaigns.
And if anything happens along the way, our Support Team will be there for you.
- Qualified Support Team ready for a quick response to any question 24/7
- Priority Support through a dedicated email channel and via voice communications
- First-response time with Priority Support Package: within 1 hour

Pushwoosh supports faster and easier integration
With Pushwoosh, you can hit the ground running in no time:
- The entire process of SDK integration, onboarding, and going into production takes just one month, while the integration with CleverTap can take longer.
- Pushwoosh allows a quick setup without a single line of code.
- Pushwoosh’s UI is convenient for non-tech teams. Marketing managers, copywriters, and editorials can get the hang of our tools quickly.
- Less time and load on a company’s personnel means excellent time-to-value. Start driving your growth metrics sooner with Pushwoosh!
Calculate your predictable monthly cost with Pushwoosh
Unlike CleverTap's unpredictable data points billing, Pushwoosh offers transparent device-based pricing. No overage charges when users are active—just straightforward monthly costs you can plan for.
Which channels do you need?
How many users are in your database?
How do you plan to use the email channel?
Estimated number of email sends: 80000
Advantages of custom plan:
- Custom billing terms and cycle
- Personal onboarding program
- 24/7 priority support
- Dedicated manager
- SLA and guaranteed uptime
- MSA, DPA, Commercial agreement
- SSO, Dedicated private cloud
- Ultra high-speed push delivery option
Your cost breakdown:
- CDP $0
All features are available:
- Campaigns Unlimited
- Mobile push notifications Unlimited
- Mobile in-apps Unlimited
- Segmentation Unlimited
- Personalization Unlimited
- A/B/n testing Unlimited
- Event history Unlimited
- API access Unlimited
Pushwoosh vs. CleverTap: Comparison in Detail
1. Supported channels
| Feature | Pushwoosh | CleverTap |
|---|---|---|
| High-speed push notification | up to 500k a second | no |
| Event-triggered multichannel workflows | Customer Journey Builder | yes |
| SMS | via Webhooks with any vendor of your choice | via 10 integrated vendors only |
| Mobile push notifications | yes | yes |
| Broadcast notifications | yes | yes |
| yes | yes | |
| In-app messaging | yes | yes |
| MMS | via Webhooks with any vendor of your choice | via third-party vendors only |
| Message inbox | yes | yes |
| API | yes | yes |
2. Pushwoosh: best tool for personalization & segmentation
| Feature | Pushwoosh | CleverTap |
|---|---|---|
| Create Tags via interface | yes | no |
| Tags and subscribers’ data import | yes | no |
| Filter by multiple Tags’ values | yes | no |
| Custom Data | via Custom Data Builder, friendly to non-developers | no |
| Tags | flexible; can be set by attributes, behavior, message engagement | only within behavioral segmentation |
| Timezone sensitivity | yes | yes |
| Geo-based notifications | yes | yes |
| Multi-language messaging | yes | via Liquid Tags |
| Dynamic content | yes | Liquid Tags |
| Deep linking | yes | yes |
| Silent hours | yes | yes |
3. Is Pushwoosh better than CleverTap at automated messaging & workflows?
| Feature | Pushwoosh | CleverTap |
|---|---|---|
| Automated multichannel workflows builder | Pushwoosh Customer Journey Builder | Journeys |
| A/B Testing | unlimited A/B/N testing via Customer Journey | A/B/C testing |
| Time triggers | yes | yes |
| Event triggers | yes | yes |
| Frequency Capping | yes | Action |
| API-triggered delivery | yes | yes |
4. Pushwoosh: best value for money
| Feature | Pushwoosh | CleverTap |
|---|---|---|
| Pay for the number of devices | yes | no |
| No data points → predictable price plans | yes | no |
| Best value for money for big businesses | yes | no |
| Free plan | yes | no |
| Try for free | until you reach 10k subscribers | 14 days only |
Trusted by companies that push their limits
Most relevant real-time analytics
Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don't charge an extra for off-the-shelf solutions that don't guarantee any sustainable results.
Data privacy policy
Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.
Results come before words
Find out how companies of all sizes across all industries achieve their business goals with Pushwoosh




