iOS 16 marketing: Bridging the gap between user acquisition & retention
Another iOS update amends the rules of the app marketing game. To win, teams should align user acquisition and retention efforts in a supreme strategy. How do you build one? AppTweak and Pushwoosh help you out with a joint miniguide.
- Enhance your UA strategy with new forms of Apple Search Ads placements
- Improve the efficiency of your organic + paid acquisition efforts with a sustainable ASO strategy [Checklist]
- Get inspired with In-App Events — your secret to bringing lapsed users back
- Learn the new ethics of user retention & how to comply with data privacy restrictions in your communication strategy
- Take a turn to omnichannel messaging — discover what channels to use best, when and how
- Build an engaging strategy to retain your audience from Day 1 for the lifetime [Checklist]
